When I first started my business, I struggled to get clients. As a copywriter, I didn’t understand how this could be happening! I was doing everything right. I had my content pillars, I was consistently posting every day, I had cool-looking brand colors and fonts…
Until my business coach at the time told me, “I don’t see YOU anywhere in this content.”
And that’s when I started to PLAY with Instagram. I made cheesy dad jokes. I shared vulnerable stories from my own life. I made silly reels and memes, just for the joy of making them.
And that’s when my content blew up.
People were literally messaging me because they had so much fun reading my content, that they wanted THEIR content to do the same for THEIR audience.
This is not only what got me fully booked with DFY copywriting clients, it’s also what has given me immense sense of fulfillment with my work. Whether my dms are hopping with client requests, or I’m experiencing a lull, I always love my work. I always love creating content. And I always feel the joy of self expression.
And that’s priceless.