As a coach, you’re that person in your client’s life that tells it to ’em straight. You lovingly point out the chinks in their armour and get out your tool kit to help them mend it.
But here’s the problem…sometimes people don’t know they need you. They think they can do it on their own by reading a few blogs and manifesting.
And that’s why you need sales copywriting… aka bring out the FOMO.
Correction: That’s where I bring out the FOMO, lay the transformation out like a red carpet before their very feet, and draw them to you like cat ladies to Grumpy Cat.